Sign of the Weeque 01.07.15

July 1, 2015By David JaggardC'est Ironique!

C’est Ironique Sign of the Weeque


Spotted by reader Richard Grill.

So what? So a lot of things, at least on Parisian shop signs. My guess is that the owner of this fast-food place heard an American teenager say, “Ethan was so like burgers, and Olivia was so like wraps, and I was so like whatever,” and thought he’d spotted a trend.

As a restaurant name, I find it so-so, but obviously not everyone agrees with me:


So is “so” a big fad in Paris trade names? The answer:


Spotted by reader Jake Dear.

David Jaggard

Have you seen a ridiculous sign in Paris? Or anywhere in France? Send me a photo in care of


An album of David Jaggard’s comic compositions is now available for streaming on Spotify and Apple Music, for purchase (whole or track by track) on iTunes and Amazon, and on every other music downloading service in the known universe, under the title “Totally Unrelated.”

Note to readers: David Jaggard’s e-book Quorum of One: Satire 1998-2011 is available from Amazon as well as iTunes, iBookstore, Nook, Reader Store, Kobo, Copia and many other distributors.

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