Sign of the Weeque 07.01.14

January 6, 2015By David JaggardC'est Ironique!

C’est Ironique Sign of the Weeque


You know all those Italian restaurants in English-speaking countries that call themselves “La Trattoria”? As though it’s supposed to be some kind of clever, evocative name even though it just means “The Restaurant”? Did you ever wonder if business owners in non-anglophone countries are that unimaginative?

The answer, luckily for me, is yes. This is the duty-free shop in the Seville airport. For more ill-advised English from France’s neighbor to the southwest, see this week’s C’est Ironique.

David Jaggard

Have you seen a ridiculous sign in Paris? Or anywhere in France? Send me a photo in care of


An album of David Jaggard’s comic compositions is now available for streaming on Spotify and Apple Music, for purchase (whole or track by track) on iTunes and Amazon, and on every other music downloading service in the known universe, under the title “Totally Unrelated.”

Note to readers: David Jaggard’s e-book Quorum of One: Satire 1998-2011 is available from Amazon as well as iTunes, iBookstore, Nook, Reader Store, Kobo, Copia and many other distributors.

Follow C’est Ironique on Facebook and Twitter.

What do you think? Send a comment:

Your comment is subject to editing. Your email address will not be published. Required fields are marked *

Subscribe for free!

The Paris Update newsletter will arrive in your inbox every Wednesday, full of the latest Paris news, reviews and insider tips.