Sign of the Weeque 08.04.15

April 8, 2015By David JaggardC'est Ironique!

C’est Ironique Sign of the Weeque


Oh dear. When this store in the Montparnasse Métro station opened as the first branch of a fashion and beauty chain called “Presty Women,” it was weird enough to warrant inclusion in C’est Ironique. Still, at least the name sort of vaguely, awkwardly evoked something, i.e. the title of a 1960s pop song and a 1990s pop movie.

But apparently not enough women were willing to buy fashion and beauty products from a windowless shop in a cold, noisy, drafty, busy Métro corridor (Parisians are such snobs!), so now the space has been rebranded to appeal to a completely different clientele: men and women who are willing to buy food products from a windowless shop in a cold, noisy, drafty, busy Métro corridor.

And not just any food, mind you — presty food!

David Jaggard

Have you seen a ridiculous sign in Paris? Or anywhere in France? Send me a photo in care of


An album of David Jaggard’s comic compositions is now available for streaming on Spotify and Apple Music, for purchase (whole or track by track) on iTunes and Amazon, and on every other music downloading service in the known universe, under the title “Totally Unrelated.”

Note to readers: David Jaggard’s e-book Quorum of One: Satire 1998-2011 is available from Amazon as well as iTunes, iBookstore, Nook, Reader Store, Kobo, Copia and many other distributors.

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