Sign of the Weeque 14.01.15

January 11, 2015By David JaggardC'est Ironique!

C’est Ironique Sign of the Weeque


This week’s sign is not a strange business name choice due to idiocy, but rather a strange business name pairing due to laziness. Or lack of budget. Or idiocy.

It’s an eatery in the area south of Pigalle, which, as explained in a previous C’est Ironique, used to be home to dozens of “hostess bars” (read: clip joints) but is now, due to socioeconomic changes that are devastating the cleavage-based extortion sector, turning into a normal commercial district.

Many, if not most, of the former fleshpots have closed in recent months, to be replaced by enterprises that actually provide real goods and/or services in exchange for honest prices. There goes the neighborhood!

A case in point is this purveyor of “bagels and delicacies” that took over the premises of the now-defunct Eros bar. And didn’t bother to take down the old sign or change the façade much.

So for now, at least, it’s Eros Bagels. I promise not to make a cream cheese joke, but while I have everyone’s attention I would like to point out that, despite what I keep seeing in the American press, NO ONE IN PARIS EVER CALLS THE SOUTH PIGALLE DISTRICT “SOPI”! Sorry to yell. But seriously, I’ve been living here for decades, am not a hermit, and have never once heard anyone say that.

David Jaggard

Have you seen a ridiculous sign in Paris? Or anywhere in France? Send me a photo in care of


An album of David Jaggard’s comic compositions is now available for streaming on Spotify and Apple Music, for purchase (whole or track by track) on iTunes and Amazon, and on every other music downloading service in the known universe, under the title “Totally Unrelated.”

Note to readers: David Jaggard’s e-book Quorum of One: Satire 1998-2011 is available from Amazon as well as iTunes, iBookstore, Nook, Reader Store, Kobo, Copia and many other distributors.

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